Eight Silly Data Things Marketing People Believe That Get Them Fired.
Occam's Razor
APRIL 29, 2013
You end up paying substantial amounts of money to your analytics/big data vendor – for questionable value. Measuring Visits and Conversions in aggregate first and segmented by keywords (or even key word clusters) will get you on the path to showing real impact. Here's why… Real-time data is very expensive.
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