Occam's Razor

SEPTEMBER 24, 2012

You've deployed five, six or 15 web analytics tools on your website/mobile app. Even if they don't understand the short or long term potential of the social web revolution. Declaring success based on measuring Likes in aggregate is like declaring success after getting a lot of Visits to your site. Too strong?

Metrics 165

Metrics Advertising Marketing Social Media 165

Both Sides of the Table

OCTOBER 1, 2009

And Ron Conway has proclaimed that he wants to do up to 40-50 rapid-fire deals in the next 18 months in what is becoming known as the “real time web” (e.g. When the NVCA or PriceWaterhouse surveys come out at the end of year I’m not saying they will necessarily will show aggregate $$$ or deal numbers up. Seems an obvious fit.

IPO 255

IPO Investment Bankers Venture Capital Marketing 255

Occam's Razor

JULY 18, 2011

A secondary thing would be to ensure, or your mom will really be mad, that *every* link in your email is tagged with campaign tracking parameters your web analytics solution needs (without this you can’t do the B and O analysis). Most good email providers will do this automatically for whatever web analytics tool you use.

Metrics 137

Metrics Campaign Email Marketing 137