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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. We have run very successful campaigns by brands such as Sony, NBC, Microsoft, Universal, Clicker and others.

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25 Marketers Share Awesome Social Analytics Tools For 2016

Brandanew

It is brilliant, not only for helping me to measure the impact of the content that we share, but also to help me curate the most popular, impactful content in our industry. Curating the work of others helps us to present ourselves as thought leaders, without having to invest time or budget in producing content. image credit.

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