Remove Aggregator Remove Campaign Remove SEM Remove Social Network
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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. I believe that many social networks confused this idea. Not necessarily in the shopping mindset.

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This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

Following several completed advertising campaigns, Ad.ly Swipely is a social network orientated around users credit card transaction data. Sellers can lower transaction fees by aggregating purchases into fewer transactions, while also providing buyers with an attractive alternative payment method.

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25 Marketers Share Awesome Social Analytics Tools For 2016

Brandanew

On the social analytics side, I have been using Buffer for more that an year now, and it’s downright fantastic. I have been receiving a social media analytics report from Buffer every week – it is pretty much all the data one needs. My favorite analytics tool for social media is Moz Pro. image credit.

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