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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

SEPTEMBER 24, 2012

Compute ROI: (cost of Facebook campaigns + salary of people running campaigns + agency creative costs) vs. profit from incremental product sales. Declaring success based on measuring Likes in aggregate is like declaring success after getting a lot of Visits to your site. But not, ever, in aggregate.]. I will personally hate you.

Metrics 165
Metrics Advertising Marketing Social Media 165
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How to Fine-tune Your Small Business Finances—from Funding to Growth [Webinar Recap]

Up and Running

DECEMBER 9, 2014

Three, I’m a book keeper, accountant or CPA and other. Three, I’m a bookkeeper, accountant or CPA or other. Whether that’s looking at things like accounts payable, future rent payments, upcoming salary costs. I’ll say that one more time. This is number one. What best describes you?

Small Business 95
Small Business Finance Forecast Metrics 95
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