Remove Aggregator Remove Customer Development Remove Social Media Remove Wiki
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Marching through quicksand

Startup Lessons Learned

The key tools of this new marketing are: targeting, filtering, and customer insight. Mass blasts of information are ineffective, because the broadcast channels are suffering from information overload (even in social media). The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

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Case Study: SlideShare goes freemium

Startup Lessons Learned

It requires separating the product launch from the marketing launch (see Dont Launch ) as well as other staple Lean Startup tactics: minimum viable product, split-testing, customer development and the pivot. SlideShare asked customers what they had expected in the product; the responses were often literal descriptions.

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Startup Resources

www.vccafe.com

A group of Seedcamp entrepreneurs started a startup tools wiki for that purpose, and we thought it would be well suited here. Steve Blank on Lean Customer Development. Social Media Tracking/Marketing. IE Developer Toolbar (for ie6 & ie7). great web customer acquisition tutorials. Codeacademy.