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How Private Equity and Venture Capital Investors Are Eating Their Own Dogfood

David Teten

However, about 5% of the VCs in our database, mostly younger ones, are trying to build a competitive advantage by crawling large amounts of publicly available data and building analytical functions to flag companies with accelerating traction to them. Most of our companies will need to raise further rounds.

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Account-Based Marketing Software & Tools

ConversionXL

Demandbase cross-references its database to find companies that are a good fit. Jabmo has its own database of IP information and programmatic ad platform. Does Jabmo’s database of IPs cover more of your industry? As the Forrester report notes, “Jabmo is best for marketers targeting global industrial/manufacturing accounts.”

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

I use another live Google doc to maintain my database of companies I’m marketing to other VCs. For more rigorous, bottoms-up sizing exercises I suggest tools such as Statista and the United States Census Bureau (also their North American Industry Classification System database) to help identify more specific data.