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Don’t call it AdTech. It’s “Adhesive”

VC Adventure

The ability of Adhesive companies to insert themselves into the data stream, which existing marketplace players will enable and encourage this, and exactly who the ultimate beneficiaries are (not to mention who is being disintermediated) are key components to a company’s ability to gain rapid market share and scale. Margin Dynamics.

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Don’t call it AdTech. It’s “Adhesive”

VC Adventure

The ability of Adhesive companies to insert themselves into the data stream, which existing marketplace players will enable and encourage this, and exactly who the ultimate beneficiaries are (not to mention who is being disintermediated) are key components to a company’s ability to gain rapid market share and scale. Margin Dynamics.

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Mobile Payments: The Trillion Dollar Industry That's Never - AgileVC

Agile VC

It’s conceptually no different from the early days of Western Union’s original payments business when people “wired” money to one another at each end of a physical distribution network. Also some of the mobile banking players are considering to build a parallel network that would disintermediate the card associations.

Mobile 250