Eight Silly Data Things Marketing People Believe That Get Them Fired.
Occam's Razor
APRIL 29, 2013
Measuring Visits and Conversions in aggregate first and segmented by keywords (or even key word clusters) will get you on the path to showing real impact. You can graduate to looking at search traffic by site content or types of content you have (it's a great signal your SEO is working). Then that traffic goes away.
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