CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers
ConversionXL
NOVEMBER 23, 2022
He explained how lead generation uses a short term, sales-focused strategy. It has extremely low close rates, and high volumes of junk leads. On the other hand, demand generation , on the other hand, uses a long term, education-focused strategy. Daniel Layfield, Growth Product Manager at Codecademy.
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