Agile Architecture Continuous Deployment PR 
Startup Lessons Learned
APRIL 26, 2009
Open APIs and data-oriented architecture (aka "web 2.0"). In the meantime, I think we have a good explanation for what all those PR dollars are being spent trying to obscure. Case Study: Continuous deployment makes releases n. For a specific application of this idea, see How to get distribution advantage on the iPhone.)
Startup Lessons Learned
JANUARY 30, 2009
Launch with a PR blitz, including mentions in major mainstream publications. Even though some aspects of the product were eventually vindicated as good ones, the underlying architecture suffered from hard-to-change assumptions. Even a great architecture becomes inflexible. Conduct constant focus groups and usability tests.
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