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MANAGING DIRECTOR OF TECHSTARS AUSTIN

Austin Startup

“I didn’t set out to write a book but as we looked around the market for an operational playbook for sales, we couldn’t find one, so I tapped into my 20 years of sales experience and my network so that we could create a valuable resource for founders everywhere,” said Schwartzfarb. Denver, CO?—? 24: Charlotte, NC?—?

Austin 48
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What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)

crowdSPRING Blog

Does your brand resonate with your intended audience? No matter how well your brand identity supports your business strategies, or how consistent it is, if it fails to connect with your audience, then your brand identity is not doing its job. For example, Charles Revson, founder of Revlon, always used to say he sold hope, not makeup.

Marketing 162