Remove Agile Remove Burn Rate Remove Channel Remove Marketing
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Is the Lean Startup Dead?

Steve Blank

Reading the NY Times article “ Jeffrey Katzenberg Raises $1 Billion for Short-Form Video Venture, ” I realized it was time for a new startup heuristic: the amount of customer discovery and product-market fit you need to find is inversely proportional to the amount and availability of risk capital. ” Fire, Ready, Aim. IPOs dried up.

Lean 335
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Lean Startups aren't Cheap Startups

Steve Blank

For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of Customer Development , Agile Development and if available, open platforms and open source. Marketing demand creation programs (Search Engine Marketing, Public Relations, Advertising, Lead Generation, Trade Shows, etc.)

Lean 259
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The Secret History of Silicon Valley Part V: Happy 100th Birthday.

Steve Blank

In contrast, spark gaps are broad-band radio “noise&# sources – the idea of discrete radio channels was impossible spark gaps because of this. Another piece of trivial: the road that is the side-entrance (during business hours) to Agilent Corporation HQ in Santa Clara is named “Terman Lane&# after Terman. to do that.

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Crisis Management by Firing Executives – There’s A Better Way

Steve Blank

A business plan has a set of assumptions (who’s the customer, what’s the price, what’s the channel, what are the product features that matter, etc.) You can almost set your watch to six months or so after first customer ship, when Sales starts missing its “numbers,” the board gets concerned and Marketing tries to “make up a better story.”

Burn Rate 250
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Vision versus Hallucination – Founders and Pivots

Steve Blank

Tossing their agile development process and at times their entire business model in the air, the company would go into fire-drill mode and engineering would start working on whatever his latest insight was. Other weeks Yuri would be buffeted by the realities of his burn rate, declining bank account and depressing comments from customers.

Founder 320
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Lessons Learned: Don't launch

Startup Lessons Learned

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Marketing launch) Make a new product available to customers in the general public. This is the usual reason given for a marketing launch, but for most early stage startups, its a failure. In the right situation, its a very useful tactic, too.

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Customer Development Manifesto: The Path of Warriors and Winners.

Steve Blank

In future posts I’ll describe how Eric Ries and the Lean Startup concept provide the equivalent model for product development activities inside the building and neatly integrates customer and agile development. As a result different market types modify what you do in in each step of Customer Development.