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Lessons Learned: Validated learning about customers

Startup Lessons Learned

What matters is proving the viability of the company’s business model, what investors call “traction.&# It should be even more important to the founders themselves, because it demonstrates that their business hypothesis is grounded in reality. They are busy too, but they are not creating value for the company.

Customer 167
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Make No Little Plans – Defining the Scalable Startup

Steve Blank

A lot of entrepreneurs think that their startup is the next big thing when in reality they’re just building a small business. A first order filter is whether the founders are aiming for a scalable startup. The question was: what did the founders want to do? The question was: what did the founders want to do?

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CXL Live 2019 Recap: Takeaways from Every Speaker

ConversionXL

Go beyond standard sources of voice of customer data ; better options are: Interview founders (the original “customers”); Thank-you page surveys; Usertesting.com; Mine sales calls; Mine support tickets; Mine Facebook comments ; Mine online reviews. Founder interviews can find the story, the value proposition , and the big idea.