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Lessons Learned: What is customer development?

Startup Lessons Learned

This theory has become so influential that I have called it one of the three pillars of the lean startup - every bit as important as the changes in technology or the advent of agile development. Most likely, your business plan is loaded with opinions and guesses, sprinkled with a dash of vision and hope. Expo SF (May.

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Good enough never is (or is it?)

Startup Lessons Learned

Lean manufacturing , agile software development , and Theory of Constraints are all examples of this idea in action. Or what if the features they demand we build are different from the ones we were planning to build? Or what if the features they demand we build are different from the ones we were planning to build?

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Business ecology and the four customer currencies

Startup Lessons Learned

A business that strives for something like this should absolutely be charging money from day one, in order to establish baselines for their two key metrics: CPA (the cost to acquire a new customer) and LTV (the lifetime value of each acquired customer). Now consider a traditional media business. Expo SF (May.

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Getting educated about advertising, agencies, and media buyers

Startup Lessons Learned

Lessons Learned by Eric Ries Wednesday, November 5, 2008 Getting educated about advertising, agencies, and media buyers I see lots of startups whose business plans revolve around selling high-value ad space to brand advertisers. Case Study: Continuous deployment makes releases n. Expo SF (May.

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Lessons Learned: What is a market? (a guide for hackers)

Startup Lessons Learned

In the world of startups, this is like trying to sell a product to a very demanding customer who needs to see a lot of features before buying. One can see how it ripples through the entire business plan. Case Study: Continuous deployment makes releases n. Tough sell. Resegmented market (low cost variety).