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Transcript of Creating a Brand Name That Sticks

Duct Tape Marketing

He is a brand strategist speaker, founder of Sticky Branding and the author of Brand New Name: A Proven, Step-by-Step Process to Create an Unforgettable Brand Name. And so Brand New Name draws on the ideas of the GV sprint and agile project management. So they do say a 90 day or a six month campaign to communicate the change, but-.

Naming 46
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Out of the Crisis #11: Jeremy Howard on the power of masks, health policy, and data science in medicine

Startup Lessons Learned

The "drip drip drip" of data he was seeing from countries that were hit first told him what was coming, and he made it his mission to start a campaign for masks -- Masks4All. Which means that for me to get the policy changed here, I actually had to become an advocate and a campaigner. Jeremy Howard : Sure. Eric Ries : It's really good.