Transcript of Creating a Brand Name That Sticks
Duct Tape Marketing
OCTOBER 1, 2019
He is a brand strategist speaker, founder of Sticky Branding and the author of Brand New Name: A Proven, Step-by-Step Process to Create an Unforgettable Brand Name. And so Brand New Name draws on the ideas of the GV sprint and agile project management. So they do say a 90 day or a six month campaign to communicate the change, but-.
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