What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)
crowdSPRING Blog
DECEMBER 13, 2018
Your brand positioning explains how your company differentiates in the marketplace and how you are different from your competitors. Execute a quick Google search for “chipotle admits to using GMOs” and you’ll find a list of critical articles and lawsuits levied against the fast-food mega-chain.
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