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What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)

crowdSPRING Blog

Your brand positioning explains how your company differentiates in the marketplace and how you are different from your competitors. Execute a quick Google search for “chipotle admits to using GMOs” and you’ll find a list of critical articles and lawsuits levied against the fast-food mega-chain.

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