What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)
crowdSPRING Blog
DECEMBER 13, 2018
If your brand tries to be too many things at once, the message becomes scattered and the brand grows diluted. Curved lines are visibly flexible and can communicate agility and reactivity. Horizontal vs vertical vs diagonal lines. Vertical lines run perpendicular to the horizon. Vertical lines draw the eye upward.
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