ESADE Business School Commencement Speech
Steve Blank
MARCH 31, 2014
Fast-forward to today—Apple is the most profitable Smartphone company in the world and in Spain Android commands a market share of more than 90%. Metrics like Return on Net Assets, Return on Capital and Internal Rate of Return are the guiding stars of the board and CEO. Its worldwide market share of Smartphones has dwindled to 5%.
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