Agile Customer Development Design Forecast 
Steve Blank
SEPTEMBER 5, 2018
Given the stock market was buying “the story and vision” of anything internet, inflated expectations were more important than traditional metrics like customers, growth, revenue, or heaven forbid, profits. Startups wrote business plans, generated expansive 5-year forecasts and executed (hired, spent and built) to the plan.
Steve Blank
JUNE 23, 2020
As the economy reopens companies are finding that customers may have disappeared or that their spending behavior has changed. Revenue models and forecasts are no longer valid. While there’s agreement that companies need to adapt to changing markets, rapidly find new markets, new customers and new revenue models, the question is how ?
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Steve Blank
MARCH 5, 2012
One of the confusing things to entrepreneurs, investors and educators is the relationship between customer development and business model design and business planning and execution. When does a new venture focus on customer development and business models ? Here’s an attempt to put this all in context.
Steve Blank
MAY 23, 2016
Yet everyone – investors, entrepreneurs, academics — expected new startups to follow the same practices that worked for large companies – write a business plan, forecast 5-year sales projections and build the product without ever talking to customers. The National Science Foundation adopted it.
Steve Blank
JUNE 18, 2013
I wondered if business plans and 5-year forecasts were the right way to plan a startup. I read a ton of existing literature and came up with a formal methodology for search I called Customer Development. Berkeley asked me to teach a class in Customer Development at Haas business school. In 2003 U.C.
Steve Blank
SEPTEMBER 3, 2009
This post describes how the traditional product development model distorts startup sales, marketing and business development. Finally, I’ll write about how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development.
Steve Blank
JUNE 18, 2013
I wondered if business plans and 5-year forecasts were the right way to plan a startup. I read a ton of existing literature and came up with a formal methodology for search I called Customer Development. Berkeley asked me to teach a class in Customer Development at Haas business school. In 2003 U.C.
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