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Why Build, Measure, Learn – isn’t just throwing things against the wall to see if they work

Steve Blank

Best practices in software development started to move to agile development in the early 2000’s. This methodology improved on waterfall by building software iteratively and involving the customer. But it lacked a framework for testing all commercialization hypotheses outside of the building. Lessons Learned.

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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?) Expo SF (May.

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Pivot, don't jump to a new vision

Startup Lessons Learned

Each has its own iterative process: customer development and agile development respectively. In a customer problem pivot, we try to solve a different problem for the same customer segment. When doing intense customer development, the problem team can attain a high level of empathy with potential customers.

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Startup Tools

steveblank.com

interactions, widgets, effects Django – high-level Python framework Cappuccino – open source framework for app development Kodingen – cloud development environment, code editor, hosting service, collaboration platform. WebSequenceDiagrams - sketch sequence diagrams.

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Lessons Learned: Validated learning about customers

Startup Lessons Learned

Some products have relatively obvious monetization mechanisms, and the real risks are in customer adoption. Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. Go on an agile diet quickly. April 15, 2009 4:06 PM Eric said.

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Startup Resources

www.vccafe.com

Steve Blank on Lean Customer Development. Express : Express is built on NodeJS framework. Web frameworks. Zend Framework (PHP). customer retention, churn reduction, lifetime value. free/cheap web customer relationship mgmt software. Web Development Tools. open source framework for Ruby.

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Engagement loops: beyond viral

Startup Lessons Learned

After youve acquired a customer, why would they bother to come back to your service? I wrote about this challenge for iPhone developers, in an essay on retention competition : the battle over what icon the user will click when they go to the home screen. Have you struggled with engagement and retention? Expo SF (May.

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