Remove Agile Remove Demand Remove Revenue Remove Software Development
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[Interview] Jim Ewel, Author Of ‘The Six Disciplines of Agile Marketing: Proven Practices For More Effective Marketing And Better Business Results’

YoungUpstarts

How can businesses and marketing teams reach customers in the age of COVID-19, respond to lightning-fast changes in the marketplace, and keep up with new consumer demands? Marketing pioneer Jim Ewel has the answer in three words: “With Agile marketing.”. It sounds like Agile is particularly suited for the times we’re facing now.

Agile 264
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How To Find the Right Co-Founders?

Steve Blank

Activities define the unique expertise your company needs to deliver the value proposition, customers, channels, customer relationships and/or revenue. (If For example, if you’re building a mobile app, then the key activities are: app software development, user interface design and demand creation skills.

Cofounder 335
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I-Corps @ NIH – Pivoting the Curriculum

Steve Blank

“Customer Development” to test the hypotheses outside the building and. Agile Engineering” to have teams prototype, test, and iterate their idea while discovering if they have a profitable business model. You get an introduction to reimbursement early here, while the details are described later in the “Revenue” lecture.).

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Cloud Is The New Black

YoungUpstarts

by Guilherme Sesterhein, CSM and software development/Google area leader at ilegra. For sure if they remove everything there and rent the space, the renting revenues will pay for a big slice of monthly cloud cost. It can’t JUST be prepared to whatever the other areas will demand. But why did they say it?

Cloud 124
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Why Build, Measure, Learn – isn’t just throwing things against the wall to see if they work

Steve Blank

Best practices in software development started to move to agile development in the early 2000’s. This methodology improved on waterfall by building software iteratively and involving the customer. With Agile you could end up satisfying every feature a customer asked for and still go out of business.

Lean 120
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Telling the 800-lb Gorilla to Shove it up his Ass

A Smart Bear: Startups and Marketing for Geeks

What if a huge company with a hundred software developers and a million dollars in marketing budget decides to copy my idea? The question is: How can you own your little piece of the world; Not: How can you wrest $100m of revenue from a big guy. Dozens of people on Answers.OnStartups ask about it so I know I'm not alone.

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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

Finally, I’ll write about how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. Product Development Diagram 1. Where Are the Customers? All of this is usually a bad idea.