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Agile Marketing: How to Implement Scrum for Digital Marketing

ConversionXL

Agile marketing may not be a phrase you hear often, but it’s becoming increasingly popular and important. Traditionally associated with development and product management, agile is a lightweight and, well, agile framework for software development and bringing features and products to market.

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The Principles of Product Development Flow

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, July 13, 2009 The Principles of Product Development Flow If youve ever wondered why agile or lean development techniques work, The Principles of Product Development Flow: Second Generation Lean Product Development by Donald G. Reinertsen is the book for you.

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I’ve seen the Promised Land. And I might not get there with you.

Steve Blank

In our previous post we posited that Scalable Startups are designed to become large companies. By now, the board has a good sense of the skill set of the CEO and executive team as entrepreneurs. The Scalable Startup stage called for opportunistic and agile leadership. Scalable Startups at Adolescence.

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