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How To Make Better Business Decisions Using Google Analytics

Up and Running

SEO optimization. To improve the chances of your website appearing at or near the top of organic search results, it needs to be SEO optimized. The Google Search Console contains a variety of reports and tools to provide insight on your website’s SEO performance and suggest fixes when Google detects issues.

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SuperMac War Story 9: Sales, Not Awards « Steve Blank

Steve Blank

New Century, New Channels For many of you reading this, boxes sitting on a retail shelf may seem hopelessly outdated, but the same marketing lessons hold for “award winning&# web sites or social media. As a pay-per-click marketer, now I will look at retail packaging as a source of ideas on landing page design.

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Measuring Incrementality: Controlled Experiments to the Rescue!

Occam's Razor

We have to do Email Marketing. We have to do Social Media. If you want to learn how a focus on the bottom-line, especially net profit can change your life, and I mean that literally, please see this video: Agile, Outcomes Driven, Digital Advertising. We have to do Search Engine Optimization. We have to do Paid Search.

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