ReadWriteStart

MARCH 8, 2021

You could work to get more PR exposure. PR and reputation management can be huge in getting your brand established. . Are you going to grow vertically or horizontally? In the early stages of your business’s development, you’re going to notice dead weight. Adaptability/Agility . Dead Weight.

Startup 127

Startup Retention Acquisition Agile 127

Steve Blank

MAY 22, 2009

Marketing may be physically “staging&# the booth, and may even it “man it,&# but don’t be confused, this is the VP of Sales party. Everyone should be articulate and agile in describing and demoing the products.) Even for the smallest trade show, no one shows up without booth training. Messages, themes, demo’s.

Silicon Valley 136

Silicon Valley RSS California Customer Development 136

Steve Blank

JUNE 22, 2009

The original Hewlett Packard which made test and measurement products was spun-out and renamed Agilent. Agilent is a $5.8 Technology changes, culture changes, customer needs change, more agile competitors emerge, etc. The remaining company kept the Hewlett Packard name and focussed on computers. carry on reading.

Silicon Valley 186

Silicon Valley RSS California Agile 186

Steve Blank

MAY 4, 2009

Every marketing communication hire couldn’t wait to produce the next great ad or PR program. In an early stage startup, instead of sales being up front, the point departments are likely to be product development and customer development. In my experience, every marketer with an MBA wants to “do strategy.” Who’s on the Sharp End?

Silicon Valley 132

Silicon Valley RSS Non-Compete California 132