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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

But what I wanted was an agile marketing team capable of operating independently without day-to-day direction. To do that we will create end-user demand and drive it into the sales channel, educate the channel and customers about why our products are superior, and help Engineering understand customer needs and desires.

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The Steps of the Recruiting Process … and How to Identify Failure Points

www.ere.net

The goal is to better understand precisely how they look for jobs, so that you can engineer your approach to advertising opportunities to make your jobs visible to them. Common reason for failure: no metric or feedback mechanism to measure the percentage of applications that were routed to the wrong job. Browse Articles by Tag.

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