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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.

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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

I too would be concerned about false negatives, but perhaps this strategy could be integrated into a broader market research strategy that included user engagement, viral marketing, etc which would all be quantifiable under the Google analytics. Stevey's Blog Rants: Good Agile, Bad Agile Learning from Obama: maneuver warfare on the campa.

Demand 167
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Andrew Chen: Growing renewable audiences

Startup Lessons Learned

vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. Problem is, you inevitably become yesterday’s old news. Conference streaming, sponsors, discounted tickets.

Audience 119
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HOW TO: Hire the Perfect CTO

mashable.com

A Painter With Programming Chops What I usually look for is a developer who is creative. It will be important that your CTO can execute on big projects, too, hacking away to build an amazing product that is agile. ); // Welcome to Mashable! Sign in with Facebook or Twitter to get started! Danny Wong , Blank Label Group, Inc.

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Lessons Learned: Validated learning about customers

Startup Lessons Learned

Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. Go on an agile diet quickly. With a product development team that is not shipping, any agile methodology will surface major problems quickly. Great post!

Customer 167
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Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

If its part of a viral loop, its probably trying to get them to invite more friends (on average). Kent Beck keynote, "To Agility, and Beyond" Six streaming locations Interviews ► March (7) New conference website, speakers, agenda Two new scholarship programs for lean startups Speed up or slow down?

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Lessons Learned: Three freemium strategies

Startup Lessons Learned

At a high level, anything that drives virality should be free. To take your specific example about virality - why do we want to have more users sign up? January 28, 2009 1:54 AM startupcfo said. Thanks for adding to the discussion on freemium these days. As mentioned segmentation is key to figuring out the free/ paid mix.