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ESADE Business School Commencement Speech

Steve Blank

Just look at the disruptive challenges that businesses face today– globalization, China as a manufacturer, China as a consumer, the Internet, and a steady stream of new startups. Metrics like Return on Net Assets, Return on Capital and Internal Rate of Return are the guiding stars of the board and CEO.

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Why Companies are Not Startups

Steve Blank

Facing continuous disruption from globalization, China, the Internet, the diminished power of brands, changing workforce, etc., They measure their success on metrics that reflect success in execution, and they reward execution. These metrics stack the deck against a company that wants to invest in long-term innovation.). (Our

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