Remove Agile Remove Naming Remove Product Development Remove Social Network
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A Place To Call Your Own: Building Your Brand’s Vertical Social Network

YoungUpstarts

Social networks have gained genuine power as a marketing tool for businesses looking to increase their reach, traffic and leads. But there’s no guarantee that the places where most social networking happens now will be the same places hosting it in the future. By Vanessa Richardson. Who’s Doing It Right.

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Pivot, don't jump to a new vision

Startup Lessons Learned

Each has its own iterative process: customer development and agile development respectively. Ive spoken in some detail about a specific pivot that we went through at IMVU , when we decided to abandon the instant messaging add-on concept, and switch to a standalone instant messaging network. I like this term. Expo SF (May.

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10 years of entrepreneurship

Startup Lessons Learned

All the good domain names were taken, all the good ideas were being implemented. If Id bought just a handful of the "best of the rest" domain names that were available at the time (for a whopping $70 each), I probably could have just retired right then. Maybe, but the thought never even entered our minds. Expo SF (May.

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The Steve Jobs method

Startup Lessons Learned

Also SJ's obsession with better taste (positively) contributes to the overall product development process. There are some good anecdotes about Chief Engineers in the Toyota Product Development Book. I really enjoyed this article, my first time reading any of your stuff. Will start to pay attention. Great post Eric.

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Lessons Learned: The App Store after the gold rush

Startup Lessons Learned

If necessary, consider doing this under a different brand name than the one you are wedded to using. If the rating in the App Store is based on usage, I am sure those popular social networking applications are sure to be in the top and the hot seat always. Dont do PR upfront, dont put out a press release. Expo SF (May.

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Lessons Learned: Don't launch

Startup Lessons Learned

Who doesnt want to see their name in print? gave us two years of a beta product to build up the service and the brand awareness. Now that were beginning our first marketing, the key partners we need have heard our name long enough to trust us. Combining agile development with customer developm. Expo SF (May.

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How to get distribution advantage on the iPhone

Startup Lessons Learned

Even with only a few months of development, third parties have crammed every single category in the store full of apps. All I see is a name, an icon, a price, the developers name, and a review star-rating. This can even vary by category, as people apply different criteria to games vs. utilities vs. social networking apps.