Remove Agile Remove SEM Remove Social Media Remove Viral
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How to Choose Digital Marketing Channels for Long Term Growth

ConversionXL

SEM is great because you can capture people as they’re searching for a solution, which is often some of the highest intent traffic you can find. Then there’s the social and display side, often deemed as higher funnel than intent-based search ads. Virality and Referral. If you sell shoes, would virality work for you?

Channel 118
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Lessons Learned: Don't launch

Startup Lessons Learned

If the viral coefficient is 0.9, Start with a five-dollar-a-day SEM campaign. We used social media to get alpha users as outlined here during Feburary. the most sensible SEM advice Ive read - discussed in the context of a real situation. Combining agile development with customer developm. before you launch.