Startup Professionals Musings

JANUARY 17, 2013

When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Viral marketing costs real money these days, which usually means adding at least an extra zero to budget estimates. Use social media and Search Engine Marketing (SEM) to start. Get exposure for your expertise.

Marketing 265

Marketing Viral SEM Startup 265

Startup Professionals Musings

MARCH 16, 2014

When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Viral marketing costs real money these days, which usually means adding at least an extra zero to budget estimates. Use social media and Search Engine Marketing (SEM) to start. Get exposure for your expertise.

Marketing 257

Marketing SEM Viral Social Media 257

ConversionXL

APRIL 4, 2017

SEM is great because you can capture people as they’re searching for a solution, which is often some of the highest intent traffic you can find. Then there’s the social and display side, often deemed as higher funnel than intent-based search ads. Virality and Referral. If you sell shoes, would virality work for you?

Channel 118

Channel Marketing Viral SEO 118

YoungUpstarts

NOVEMBER 6, 2019

Most advertisers continue to increase their digital marketing spend in 2019 as billions of consumers are using online social media as a jumping off point into purchase decisions. Also, Viral Marketing gives us the ability to leverage social networks by offering individuals an incentive to refer family and friends to our business.

Channel 165

Channel PPC Marketing SEO 165

Startup Professionals Musings

DECEMBER 7, 2010

When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Viral marketing costs real money these days, which usually means adding at least an extra zero to budget estimates. Use social media and Search Engine Marketing (SEM) to start. Get exposure for your expertise.

Marketing 235

Marketing SEM Startup Viral 235

mashable.com

MAY 28, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! We talked to bloggers, social media gurus, linguists and naming experts (yes, they exist!) to get the scoop on finding a name that will work on the web. How Do I Start?

Naming 94

Naming Technical Review Social Media Startup 94

Gust

MARCH 9, 2014

When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Viral marketing costs real money these days, which usually means adding at least an extra zero to budget estimates. Use social media and Search Engine Marketing (SEM) to start. Get exposure for your expertise.

Marketing 146

Marketing SEM Viral Social Media 146

www.forentrepreneurs.com

FEBRUARY 2, 2010

As I ask questions to understand the thinking, what usually comes out is something vague along the lines of web marketing, and/or viral growth with no numbers attached. A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Brandanew

JANUARY 8, 2016

Most small business and Startup founders are talking about customer engagement and social presence beyond the customary likes and one-post-a-month schedules. We talked to global social media experts and influencers to share with us their top social analytics tools for the coming year. Carrie Aulenbacher , Author.

Analytics 100

Analytics Social Media Marketing Media 100

Up and Running

JULY 26, 2016

There are a number of other variables here like virality (the chances of a user referring another user), but I don’t want to overcomplicate things. Google AdWords or SEM (expensive). See Also: The Top 10 Tools for Tracking Your Web Metrics. Successful and failed experiments. See Also: The 11 Slides You Need to Have in Your Pitch Deck.

Revenue 60

Revenue Acquisition Channel Campaign 60

Startup Lessons Learned

MARCH 13, 2009

If the viral coefficient is 0.9, Start with a five-dollar-a-day SEM campaign. We used social media to get alpha users as outlined here during Feburary. the most sensible SEM advice Ive read - discussed in the context of a real situation. Pay attention to your fundamental driver of growth. before you launch.

San Francisco 168

San Francisco PR Lean Early Stage 168

Occam's Razor

AUGUST 22, 2011

PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. Tip#4: Make Your Analysis/Reports "Connectable" Tip#3: Turbocharge Your SEM/PPC Analysis. " Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value. Social Media Analytics: Twitter: Quantitative & Qualitative Metrics.

Analytics 124

Analytics Metrics SEM Web 124

Duct Tape Marketing

MAY 4, 2016

Referral Marketing– This includes intentional word of mouth activities, viral tactics as well as intentional referral generation. Tools: BuzzSumo – Search tool that tracks content on all social networking sites and ranks them based on the number of shares on various social media platforms. Six SEO Rules for 2016.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

crowdSPRING Blog

NOVEMBER 13, 2011

For instance, if you have a simple goal of driving additional traffic to your site it is easy to measure the results (and cost) of the SEM campaign. 5 great viral marketing campaigns (and what small businesses can learn from them!). The resulting data will tell you quickly whether you have accomplished that goal. Graphic: Sam Michel.

Advertising 103

Advertising Lean Marketing Campaign 103

marketingland.com

JULY 11, 2012

Social Media |. SMX Social Media Marketing - Dec. SPONSOR MESSAGE: Search, social, and mobile marketing – How to integrate SEM with emerging media channels. It’s Not WHAT You Need to Go Viral – It’s WHO. © 2012 Third Door Media, Inc. Search Marketing |. Display Advertising |.

Email 49

Email Mobile SEO Search 49