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HOW TO: Hire the Perfect CTO

mashable.com

He is a serial entrepreneur, internationally syndicated columnist, angel investor, public speaker and author of the best-selling book Never Get a “Real&# Job: How To Dump Your Boss, Build a Business and Not Go Broke. This is especially true when it comes to tech companies hiring the wrong chief technology officer.

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How To Close The Books on Your Startup

mashable.com

This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. This is particularly true in the fast-paced high-tech and software world, where only a small percentage of startups mature. Tech & Gadgets Highlights.

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How to Plan Your Social Integration Strategy

mashable.com

9 Tech Millionaires Under Age 30 [INFOGRAPHIC]. Brian Sullivan is vice president of client services at Gigya , where he advises clients on implementing social technology. Gigya offers websites a suite of social technology like social login , comments, game mechanics and a social identity management platform.

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10 Essential PR Tips for Startups

mashable.com

Erica Swallow is a technology and lifestyle writer. As a tech journalist, I’ve been pitched by hundreds of companies and have developed a taste for what works and what doesn’t. Look for people writing about hiring, about real estate about small business in general. Facebook’s iPad App Finally Arrives [PICS].

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5 Essential Spreadsheets for Social Media Analytics

mashable.com

Most of the scripts that run the spreadsheets are “public,” meaning you can access them from the Tools + Script Gallery menu (this also means they were reviewed and approved by Google Spreadsheets team). Tech & Gadgets Highlights. Jobs by Simply Hired. Jobs Join Mashable on Google+ Welcome to Mashable! Top Stories.

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What Google's Penguin Algorithm Means for Your Business

mashable.com

It’s been saying this all along, but people only seem to take notice when their analytics look something like this: While Penguin was technically an algorithm update, it wasn’t really a change in how Google factors ranking; it was just the official word that Google is taking action against people trying to game the search system. Television.