article thumbnail

Smells Like Money: The Business of Waste Management

Up and Running

Keith’s former employer had gotten big enough that they had started losing touch with their customers. The salesperson who built the relationship with you in the beginning would make the sale, and then pass you off to a retention manager, and it was easy to slip through the cracks or simply become a monthly paycheck.

article thumbnail

How Online Content Can Drive Your Business Growth

Duct Tape Marketing

This is where your prospective customers are. Online content is the first step in communication with a large number of potential customers. In order to build a long-term relationship with a customer you need to make an impression of a reliable and trustful company. University of South Alabama.

Alabama 73