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5 Ways Building a Brand Makes Your Small Business Stand Out

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If there is one critical marketing teaching I could bestow, it would be the importance of first identifying, and then attracting your ideal audience—your target market. . Focusing on a specific target persona is going to help you build a brand that resonates with potential customers that resemble your target audience. .

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5 Simple Guidelines to Achieve The Right Marketing Mix

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Know your audience thoroughly. How well do you know your target audience, whether B2B or B2C? For example, I remember a local shoes manufacturer in Albuquerque who set targets of 50 thousand units per month for a newly announced product. Get promotional bags imprinted with your store’s logo and use them to pack groceries.