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Why AOL's "About.com 2.0" strategy will work. for a while

Genuine VC

This strategy sounds awfully familiar to me, as it’s reminisce of About.com’s (founded as The Mining Company) in the late 90’s where a few hundred “guides” created and curated content on various niche subject areas. A metric-driven approach to content generation matches the algorithmic judgment of search engines.

Arkansas 100
article thumbnail

Why AOL's "About.com 2.0" strategy will work. for a while

Genuine VC

This strategy sounds awfully familiar to me, as it’s reminisce of About.com’s (founded as The Mining Company) in the late 90’s where a few hundred “guides” created and curated content on various niche subject areas. A metric-driven approach to content generation matches the algorithmic judgment of search engines.

Arkansas 100