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Using Generative AI to Drive Corporate Impact

TechEmpower

The shift towards AI-driven ad technologies enables brands to set and achieve highly specific engagement KPIs, moving away from generic strategies to more personalized, data-driven approaches that resonate with their target audience. By automating routine and complex tasks alike, AI allows engineers to focus on innovation and strategic tasks.

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Embracing Digital Disruption in the Business World

The Startup Magazine

Everypixel: Stock image search engine. Everypixel is an image search engine for quality stock images. They have programmed a neural network to create an aesthetics detection algorithm that can see the beauty in photos the same way humans do. AppToolKit: An App monitor and Website builder.

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The “Curse of Knowledge”: How Expertise Can Hurt Marketing

ConversionXL

The advanced technical knowledge of university professors in engineering and science, for example, makes it harder for them to teach first-year students effectively. It can also come up in face-to-face meetings—sales pitches, conferences talks, account reviews, etc. Follow-up research highlights how the curse applies to other fields.

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9 Shopify Apps to Win More Ecommerce Sales

ConversionXL

Using your data and their machine-learning algorithm, the tool predicts (over 95% accurate) the date your products will land on your customers’ doorstep. Fera can even tailor elements like reviews to feature past buyers whose profiles align with those of current shoppers. LimeSpot is an AI personalization recommendation engine.

eCommerce 110
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Enterprise SEO: Don’t Outsmart—Out Execute

ConversionXL

So many are distracted by the bleeding-edge techniques and purported algorithm tweaks hyped on SEO blogs and Twitter. You still need to: Create quality content on relevant topics that users search for; Make sure search engines can access it; Establish your site as an authority. Is your content relevant for popular search queries?

SEO 121
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Discussion Creation Among Bloggers - LinkedIn, Blogging and Discussion Groups

SoCal CTO

Discussion Group Hub - questions/topics are raised via the discussion group and can go out into the blog world to get a more diverse audience - which is now happening with this group. We have been using LinkedIn for both sourcing recruits and reviewing backgrounds for recruits. as an example. in Computer Science.

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Lessons Learned: The ABCDEF's of conducting a technical interview

Startup Lessons Learned

Finding great engineers is hard; figuring out whos good is even harder. The technical interview is at the heart of these challenges when building a product development team, and so I thought it deserved an entire post on its own. I have found this quite rare in engineers. Thats OK, were not trying to hire a therapist.