IgniteAd Announced A Round of $2 Million and New “Hedge Fund” for Display Ads [Interview]
VC Cafe
JANUARY 28, 2011
What differentiates ignitAd’s ad optimization solution from others in the online advertising market is its Bid Optimization Management technology, which is based on a proprietary predictive analysis and advanced bidding algorithms. A branding campaign will look and act very differently from a campaign designed to generate sales.
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