How to Curate Sitelinks to Increase Conversions
ConversionXL
SEPTEMBER 6, 2018
Sitelinks are generated algorithmically. A sitelink for Dell’s New Zealand site is a wasted opportunity to streamline a user experience. Yet they’re often ignored—relegated to the homepage or offered a selection of algorithmically curated pages that fail to differentiate between a job seeker and a paying customer.
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