ConversionXL

JULY 11, 2016

Paul Rouke – Opening keynote: Tackling the Global Pandemic That is B t Optimisation. Limit the regret of showing the least performing variation to 50% of your visitors by using bandit algorithms. Report tangibly and make content marketing comparable to direct marketing channels. Mature your metrics.

PPC 48

PPC Analytics Video Non-Compete 48

ConversionXL

JANUARY 26, 2017

Broad data about email marketing reinforces the fact that it is an effective and powerful medium for customer engagement. The Direct Marketing Association’s (DMA) 2015 National client email report tells , “Email has an average ROI of $38 for each $1 spent.” Globally, the report estimates returns cost brands $642.6

Retention 48

Retention Email eCommerce Software Review 48

Occam's Razor

MAY 27, 2015

The best we could think about RM+RP+RT is what Direct Marketers (people who sent you all those letters in postal mail!). All that technology and real-time bidding and trading desks and brilliant algorithms and ad exchanges, everything comes down to… right message. Programmatic comes down to RM. Does Yahoo!

Analytics 60

Analytics Marketing Mobile Audience 60