FLoC: Google’s Plan to Kill Off Third-Party Cookies
ConversionXL
FEBRUARY 17, 2021
The algorithm analyzes data from your browsing history—the sites you visit and the content of those sites. Google and Facebook have been employing similar mechanisms in their bidding algorithms with great success,” says Amanda Evans, President of Closed Loop , “so there is no reason why FLoC won’t work from a performance perspective.
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