FLoC: Google’s Plan to Kill Off Third-Party Cookies
ConversionXL
FEBRUARY 17, 2021
The solution has to balance four variables: Revenue for publishers that sell ad space; Targeting capability for ad networks; Return on ad spend for ad buyers; Privacy for users who see ads. But without third-party cookies, what’s a display network to do? The algorithm might also add “noise” by occasionally sending a random FLoC.).
140 
Let's personalize your content