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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

If you’re a technology startup you need to excel at product, of course. Everything we were taught pre-Internet is still relevant. While many tech startups do this intuitively (say, SnapChat thinking it would be much better if our photos out partying disappeared) it still happens. It’s worth a quick read.

SEM 379
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Why Trying To Find A Technical Co-Founder Will Almost Always Fail

www.cscyphers.com

Minor Technical Difficulties. We are currently experiencing some minor technical difficulties: Normal service will be resumed shortly… Home Privacy Notice About Login Lexicon. Tutorial Day At #RailsConf » Why Trying To Find A Technical Co-Founder Will Almost Always Fail. « A Quandry With LinkedIn.

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Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, September 15, 2008 The one line split-test, or how to A/B all the time Split-testing is a core lean startup discipline, and its one of those rare topics that comes up just as often in a technical context as in a business-oriented one when Im talking to startups. First of all, why split-test?

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Recruiting: 12 Questions For Uncomfortably Hands-On SEO Interviews

searchengineland.com

Enterprise SEM. Overview: What Is SEM? SEM Columns. Our SEM Events. How To: SEM / Paid Search. More technical. What I’m really looking for is some holistic, out of the box thinking that is driven by a business orientation and technical experience. Search Week Newsletter. Search Month Newsletter.

SEO 54
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What is A/B Testing? The Complete Guide: From Beginner to Pro

ConversionXL

For conversion optimization , the main difference is the variability of Internet traffic. In technical terms, your period of “exploration” can be much longer, as you want to be damn sure that you don’t commit a Type I error (false positive). A/B Testing, multivariate testing, and bandit algorithms: What’s the Difference?

Analytics 127
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A/B Testing Mastery: From Beginner To Pro in a Blog Post

ConversionXL

The main difference, however, lies in the variability of internet traffic. In technical terms, your period of ‘exploration’ can be much longer, as you want to be damned sure during your period of ‘exploitation’ that you didn’t reach a type I error (false positive). Read this article for more information on bandit algorithms.