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The Strand: How an 86-Year Old Bookstore Uses Technology

Hunter Walker

Just last year alone, we partnered with kate spade, Club Monaco and Memorial Sloan-Kettering Cancer Center. It’s important to us that we show our customers, via social or otherwise, that we’re not a drone or bot or algorithm telling you which books you might like. How has The Strand weathered this change?

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The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers

ConversionXL

To promote the virtual live streaming of its seasonal runway show from Monaco, CELINE created four TopView ads featuring models wearing items from the latest collection. Use broad targeting for early ads to let TikTok’s machine-learning algorithm find the best possible segments for your objective.

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