America Cost Product Name Sales 
Software By Rob
OCTOBER 29, 2009
Product naming is hard. Too many factors come into play when looking for a name and it’s almost impossible to decide on the right name once you’ve stared at the same list for a week straight. The Approach A while back Patrick contacted a handful of Academy members and asked for opinions on potential product names.
Startup Professionals Musings
APRIL 10, 2011
I informed him that we needed to translate the software into Finnish at a cost of $50,000. Thus, we did not translate the product and sales remained at an insignificant level. Thus, we did not translate the product and sales remained at an insignificant level. Watch your product naming.
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Startup Professionals Musings
MARCH 13, 2010
I informed him that we needed to translate the software into Finish at a cost of $50,000. Thus, we did not translate the product and sales remained at an insignificant level. Watch your product naming. Product naming is always a major effort and mistakes can result in costly failures.
Startup Professionals Musings
JULY 18, 2022
But it does mean that you think about the global implications at every step of the process: Pick your company and product names carefully. Don’t pick a name for your company or product that has a negative or totally different meaning in another language. Anticipate greater growth outside of North America.
Startup Professionals Musings
OCTOBER 13, 2019
But it does mean that you think about the global implications at every step of the process: Pick your company and product names carefully. Don’t pick a name for your company or product that has a negative or totally different meaning in another language. Anticipate greater growth outside of North America.
Startup Professionals Musings
NOVEMBER 8, 2017
What all this doesn’t mean is that you should roll out your product in every country at the same time. But it does mean that you think about the global implications at every step of the process: Pick your company and product names carefully. Anticipate greater growth outside of North America.
Startup Professionals Musings
NOVEMBER 21, 2013
What all this doesn’t mean is that you should roll out your product in every country at the same time. But it does mean that you think about the global implications at every step of the process: Pick your company and product names carefully. Anticipate greater growth outside of North America.
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