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Crowdsourcing Your Product Name

Software By Rob

Product naming is hard. Too many factors come into play when looking for a name and it’s almost impossible to decide on the right name once you’ve stared at the same list for a week straight. The Approach A while back Patrick contacted a handful of Academy members and asked for opinions on potential product names.

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The unimportance of product names

37signals.com

Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. We usually decide upon a product name by seeing what the product does. Everybody knows what a product name should be.

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Many Startups Stumble on International Cultures

Startup Professionals Musings

Here are a few examples from my personal experience: You need to translate/localize your products. I was once asked by a top executive of a major software company why we were not selling more products in Finland. I informed him that we needed to translate the software into Finnish at a cost of $50,000. Watch your product naming.

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International Cultures are Key Business Challenges

Startup Professionals Musings

I was once asked by a division manager of a major software company why we were not selling more products in Finland. I informed him that we needed to translate the software into Finish at a cost of $50,000. Thus, we did not translate the product and sales remained at an insignificant level. Watch your product naming.

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7 Reasons To Think Globally While Still New And Local

Startup Professionals Musings

But it does mean that you think about the global implications at every step of the process: Pick your company and product names carefully. Don’t pick a name for your company or product that has a negative or totally different meaning in another language. Anticipate greater growth outside of North America.

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7 Strategies To Prepare For Global Market Challenges

Startup Professionals Musings

But it does mean that you think about the global implications at every step of the process: Pick your company and product names carefully. Don’t pick a name for your company or product that has a negative or totally different meaning in another language. Anticipate greater growth outside of North America.

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7 Keys To Market Growth - Think Global, But Act Local

Startup Professionals Musings

What all this doesn’t mean is that you should roll out your product in every country at the same time. But it does mean that you think about the global implications at every step of the process: Pick your company and product names carefully. Anticipate greater growth outside of North America. Find global sources now.

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