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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

JULY 22, 2013

Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. They'll lead you to these discussions… Why is it that PPC is only targeted to people who are looking to buy right now when there are 14.6 PPC works for Think and See stages. You cut off your legs to try and run faster.

Framework

Framework Marketing Metrics Audience

Email Subject Lines: 8 Principles for Improved Open Rates

ConversionXL

MARCH 10, 2017

Amelia Showalter of Pantheon Analytics , who led digital analytics for Obama’s 2012 campaign, agrees… Amelia Showalter , Pantheon Analytics: “Eventually the novelty wore off, and we had to go back and retest.” (via What are their favourite products or what features are they yet to use? via Bloomberg).

Email Campaign Audience Mobile

StartUpRoar

See-Think-Do: A Content, Marketing, Measurement Business Framework

Email Subject Lines: 8 Principles for Improved Open Rates

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