Remove Analytics Remove Business Model Remove Demand Remove Ratchet
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Focus on awareness and metrics are keys to success

Up and Running

No business plan ” does not mean no planning. So instead they plough on building and coding, without paying attention to the fact that demand may be weak; customer input has been negligible; and cash is dwindling. This detail gets lost in the noise. “ If they build it, they will come. But they don’t.

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