Multichannel Analytics- Tracking Online Impact Of Offline Campaigns
Occam's Razor
DECEMBER 22, 2008
Admit it, you secretly live in the fear of your Senior Management finding out that your online greatness is less a result of your online campaigns and more a result of the tons and tons your company has invested in the real world. Then you'll have a blue print for doing nonline analytics: Offline -> Online -> Offline.
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