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Case Study: kaChing, Anatomy of a Pivot

Startup Lessons Learned

If you havent seen it, Pascals recent presentation on continuous deployment is a must-see; slides are here. “Everybody felt the burden of supporting all those transactions every day,&# says Pascal-Louis Perez, kaChing’s CTO. “It took a ton of our time, and just wasn’t contributing to our long term vision.&#

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How to Usability Test your Site for Free

Startup Lessons Learned

At Facebook we never did testing or looked at analytics. Case Study: Continuous deployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuous deployment for mission-critical applica. We did surveys, user testing and psychological profiles.

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Lessons Learned: SEM on five dollars a day

Startup Lessons Learned

Trying to answer that question at IMVU led me to discover Google AdWords and the world of search engine marketing. You declare how much someone clicking an advertisement is worth to you, and then the search engine does its best to get you as many clicks as it can at that price. Labels: search engine marketing 4comments: Tauya said.

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