Analytics Cost SEM Stealth 
Startup Lessons Learned
NOVEMBER 7, 2008
We had endless arguments internally about what features it should include, how the avatars should look, and how much it should cost. Enable Google Analytics tracking. You just have to sign up for Google Analytics, get your account number, and plug it into your site. Just load them all in and choose a low cost-per-click.
www.reincubate.com
FEBRUARY 1, 2010
Contribute to development of primary business plan, with input on focus, costing and approach (platform, build vs. buy, resourcing, hosting strategy, time & cost). Where necessary, produce cost-benefit and risk justifications for IT initiatives to win budgetary support from the board. Personal Entrepreneurial attitude.
Both Sides of the Table
FEBRUARY 21, 2010
By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. They are detail oriented, cost focused, quality obsessed and chasing a big market opportunity.
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